Selling SEO To Grow Sales with Mark Wright
Mark Wright is the 2014 winner of The Apprentice and to win, he pitched his SEO business called Climb Online. Not only did he win but he grow his business and sold for numerous millions of pounds.
Here are the key insights from Mark Wright’s podcast interview.
- Introduction to SEO: Mark Wright’s journey into SEO began when he transformed a struggling college’s sales by implementing digital marketing strategies, particularly focusing on Google ranking. This success served as a pivotal moment, leading him to delve deeper into digital marketing.
- Passion and Work: Wright emphasizes the importance of finding work that doesn’t feel like work. He discovered his passion for digital marketing, which marked the first time he felt truly fulfilled in his career. He advises individuals to explore different paths until they find something they genuinely enjoy.
- Simplicity in Communication: In his approach to pitching on “The Apprentice,” Wright simplified complex digital marketing concepts into understandable language for a broader audience, a tactic that resonated well with potential investors.
- Importance of PR: Initially skeptical about PR, Wright realized its power in building credibility for both himself and his businesses. He highlights the role of PR not just in generating leads but also in enhancing website rankings through quality backlinks.
- Mentorship: Wright underscores the invaluable impact of mentorship, citing Lord Sugar’s role in providing accountability, guidance, and leveraging his extensive experience to accelerate Wright’s business acumen.
- Balancing Multiple Ventures: Wright advises focusing on one venture until it achieves a level of success that provides stability and resources for further expansion. He emphasizes the importance of delegation and staying focused on what one enjoys and excels at.
- Affiliate Marketing and Business Intelligence: While not heavily involved in affiliate marketing personally, Wright acknowledges its significance in driving traffic and sales. He predicts its continued relevance, especially with advancements in AI and virtual experiences.
- Persistence and Goal Setting: Throughout the interview, Wright emphasizes the importance of persistence, setting clear goals, and staying focused on achieving success in both personal and professional endeavors.
Overall, Mark Wright’s insights offer valuable lessons for aspiring entrepreneurs and marketers, highlighting the significance of finding passion in work, effective communication, leveraging mentorship, and staying focused on long-term goals.
